There are so many ways to promote your business or event through the Coconut Grove Gazette:
Who should advertise with the Coconut Grove Gazette:
Just call 786.529.6074 to speak to a representative.
The Coconut Grove Gazette is a monthly free circulation newspaper. We are the only such publication in Coconut Grove.
There is no daily or weekly newspaper in Coconut Grove.
The Coconut Grove Gazette is the only publication that reaches residents as well as the thousands of visitors who come to Coconut Grove.
Our readers have tremendous purchasing power. With a median income of over $60,000 per year they enjoy one of the highest per-capita incomes in Miami- Dade County.
Coconut Grove was voted the Safest City in America in 2011 and with a nearly 1:1 ratio of males to females, the 33133 zip code is considered one of the nation’s most desireable places to live, visit and do business.
Well, think again.
The 2011 report “How America Spends” shows that only Americans under the age of 25 prefer their info online and that the vast majority of Americans over 25 (the ones with the income) still prefer printed sources of advertisement information.
The report finds that only AFTER finding out about a product or service in the “real world” do they then go online to find out more or comparison shop.
THE COCONUT GROVE GAZETTE IS PUBLISHED BY MSQUARED PUBLISHING AND MARKETING COMPANY.
WE SUBSCRIBE TO THE ROTARIAN 4-WAY TEST AS THE BASIS FOR OUR ENTIRE BUSINESS MODEL.
From the earliest days of the organization, Rotarians were concerned with promoting high ethical standards in their professional lives. One of the world’s most widely printed and quoted statements of business ethics is The 4-Way Test, which was created in 1932 by Rotarian Herbert J. Taylor (who later served as RI president) when he was asked to take charge of a company that was facing bankruptcy.
This 24-word test for employees to follow in their business and professional lives became the guide for sales, production, advertising, and all relations with dealers and customers, and the survival of the company is credited to this simple philosophy.
Adopted by Rotary in 1943, The 4-Way Test has been translated into more than a hundred languages and published in thousands of ways.
It asks the following four questions:
“Of the things we think, say or do:
•Is it the TRUTH?
•Is it FAIR to all concerned?
•Will it build GOODWILL and BETTER FRIENDSHIPS?
•Will it be BENEFICIAL to all concerned?”
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